Welcome to Custom Coven

Custom Coven is my creative home — a space built from years of designing, making, experimenting, and learning what people truly connect with.

I create personalised pieces and meaningful gift collections that celebrate identity, memory, emotion and self-expression. Some people come here to design something entirely their own. Others come looking for a gift that already speaks. Both are equally part of what Custom Coven is.

Everything you see here is created slowly, intentionally, and made to order from my UK studio.

How It All Started

Before Custom Coven existed, there were separate little worlds.

It began with Heartful London, where I made sentimental and memorial gifts rooted in love and remembrance. Then came Pride Asylum, which grew out of a need to create bold, unapologetic LGBTQ+ designs that felt affirming and visible. Later, I created Fetbomb (originally called Kinky Bones) as a space for kink-positive, alternative statement pieces. And finally, Spooky Patootie, where my love for cute gothic and spooky-sweet design found a home.

Each brand grew independently, mostly through Etsy. Each one attracted its own community. Over time, it became obvious they were all connected by the same hands, the same intent, and the same love of expressive design.

Custom Coven was created to bring them together — not as a corporate rebrand, but as a natural creative step forward.

What I Create

Custom Coven now holds two sides of my work:

• Custom-designed pieces — where you can personalise jewellery, clothing, hats and keepsakes using my design tools.
  
• Ready-made collections — where you can explore the worlds of Heartful London, Pride Asylum, Spooky Patootie and Fetbomb.
  

Some pieces are deeply sentimental. Some are playful. Some are bold. Some are quietly emotional. All of them are created with intention.

Most items are made to order or in small runs so I can stay connected to the process and to the people who receive them.

How I Work

I don’t run a factory. I run a studio.

Every idea begins as a sketch, a thought, or a feeling before it ever becomes a product. I work on a scale that allows me to stay hands-on, test ideas freely, and keep quality consistent.

Being small is not a limitation here — it’s the reason the work stays personal.

Growth, Slowly and With Care

Custom Coven isn’t built around fast growth, mass production, or chasing trends. It’s built around sustainability, emotionally meaningful design, and creative longevity.

I choose to grow slowly so the work doesn’t lose its heart.

Sustainability & Responsibility

I take a practical, evolving approach to sustainability. That means:

• Creating in small batches
  
• Producing to order where possible
  
• Avoiding blind mass-fulfilment
  
• Reducing waste where I can
  

It’s not perfect, but it’s intentional — and always improving.

Where I’m Based

Custom Coven is based in the UK. Every order is created, packed and sent from my studio here.

While the work travels internationally, the making always begins at home.

Why Custom Coven Exists

Custom Coven exists because I believe objects can carry meaning.

Whether it’s a name, a message, a memory, a symbol, or an inside joke — the things we keep close often matter far more than they look like they should.

This studio exists for people who feel deeply, celebrate identity, honour memory, and want to give gifts that actually mean something.

A Note From the Creator

Custom Coven isn’t a brand designed in a meeting room. It’s something I built over time through real orders, real feedback, mistakes, growth, vulnerability and curiosity.

If you’re here — whether you’re designing something personal or choosing a gift for someone you love — I’m genuinely glad you found your way in.